Faber Castell

Print campaign

During my 4th year at CMD, I had to make a campaign out of nothing for my course in branding. We started with random words and random sentences, followed by random sketches and even more drawings. Which finally led to an illustration concept that you had to form into a series, with fitting copy text.

After many iterations, I finally settled on a campaign for Faber Castelle and adjusted my art direction and tone of voice accordingly.